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Fifth, basic enterprise. In the direct sale activity, regarding the direct sale enterprise request isHas the good commercial prestige, namely hands in before the application continuously5The year not significant illegal management record, the foreign investor also must have3Above the year is engaged in the direct sale activity beyond the border China the experience, regarding pays the registration capital amount not to be lower than the Renminbi8,000Ten thousand Yuan. But in the multi-level marketing activity, the enterprise passes off fake articles for the real thing, even is the handbag company.
Sixth, basic enterprise product. In the direct sale activity, its product has the regular production factory and the advanced production equipment and its the technical process, in leaves the plant in the process which sells, produced the factory to provide each complete production procedure for it, had the outstanding quality guarantee. But in the multi-level marketing activity, is not pays attention extremely to the product quality, the product in the entire process is only a stage prop.
Seventh, income structure. In the direct sale activity, the direct sale jobholders'' income main origin sells the commission, moreover stipulation gross incomeDoes not have to surpass direct sale myself to sell the product income directly to the consumer30％. But in the multi-level marketing activity, the multi-level marketing personnel''s income is generally comes from its development winding multi-level marketing personnel''s basic expense, also in the income does not place an upper limit on.
Eighth, education training. In the direct sale activity, the direct sale personnel trains the content mainly is product knowledge, marketing skill and so on. In multi-level marketing activity, training content then is esteems drove massively many, quick, skillful becomes rich the idea, the crazy agitation, the enrichment extreme drive idea, the content quite is unitary.
Ninth, construction team. In the direct sale activity, the marketing goal constructs one batch of more and more many loyal customers communities. But in multi-level marketing activity, multi-level marketing ultimate objective then makes multi-level marketing team oneself, pays great attention to own troop to inflate, thus firm multi-level marketing community.
Tenth, legal system consciousness. In the direct sale activity, the jobholders which the direct sale enterprise can request this enterprise on own initiative understood the national policy laws and regulations information, and observes each kind of policy laws and regulations. But in the multi-level marketing activity, is engaged in the multi-level marketing the enterprise, is often opposite.
Third, Direct sale behavior
First, Direct sale stipulation
The direct sale is carries on the sales promotion through the direct sale outside the fixed business place, therefore, recruits, content the and so on training and direct sale behavior standards including the direct sale direct sale system, is one of direct sale law system core contents. Therefore, the rule has made following several aspects stipulation to the direct sale system:
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