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The direct sale is in the multitudinous modern sale on commission pattern one kind, may effectively reduce the enterprise the operation cost, to promotes the circulation of commodities development positively to impel the function. This kind of sale on commission patternOrigins most early from US. Afterwards spreads to Europe, Japan and so on other countries and the area. On century90At the beginning of the age, some overseas direct sale companies start to enter our country. Because our country was being in the socialist market economy development at that time the initial stage, market growth degree low, managed the laws and regulations insufficiently to be also perfect,In addition in the transaction process has the very great degree the information dissymmetry, the direct sale personnel also has the dispersive characteristic,The direct sale evolved each kind of form multi-level marketing activity gradually. Some illegal units and individual are flaunting "fast becomes rich" the banner, traps the populace to participate in the multi-level marketing, the use false propaganda, the composition seal interpersonal network, gathers the high quota basically to spend and so on the method collects takes the wealth, but also some some people are engaged in the superstition, the gang, the price cheat, the sales promotion using the multi-level marketing pretend the spurious product and so on the illegal and criminal activities, not only has disturbed the normal economic order, seriously harms people''s benefit, but also seriously has affected our country''s social stability.
The direct sale this sale on commission way enters our country the time not to be long, the public also has the certain degree to the direct sale understanding the deviation, the difference legitimate direct sale and the illegal multi-level marketing ability is relatively weak. Formulates to be able enable consumer''s rights and interests to obtain the full safeguard, both conforms to our country national condition, but and inside and outside the consistent direct sale laws and regulations, to the direct sale industry correct guidance, 趋利避害, open, the standard development with steady steps, becomes the current vital arduous duty.
2,005Year9Month20DatePeople''s Republic of China State Council Premier Wen Jiabao makes by the People''s Republic of China State Council443The number announces "Direct sale Act of administration" and in2,005Year12Month1The date executes.2,005Year9Month21Japan People''s Republic of China State Council Premier Wen Jiabao makes by the People''s Republic of China State Council444Number: "Prohibition Multi-level marketing Rule" from2,005Year11Month1The date executes. Two rules promulgated have already satisfied the current market economy need to develop, also was rightIs WTO entry pledge fulfilling.
Second, Direct sale and multi-level marketing difference
"Direct sale Act of administration"Third replied to each point in turn the direct sale behavior to make the specific stipulation,The direct sale is the direct sale enterprise recruits the direct sale, (hereafter refers to as consumer) by the direct sale outside the fixed business place to the final consumer to sell the product directly the sale on commission way. With this"Prohibition Multi-level marketing Rule"Second articleAlso makes the concrete definition to the multi-level marketingRefers to the organizer or the operator develops the personnel, through to is developed the personnel take its to be direct or the indirect development personnel quantity or the sales achievement as Based on calculates and pays the reward, or the request is developed the personnel take to pay the certain expense to obtain as the condition joins way and so on qualifications seeks the illegal benefit, the harassment economic order, affects the social stability behavior,Divides into three kinds specifically.
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